Saturday, September 24, 2011

Light Construction, 1953 (post 1 of 4)

My dad was selling these books at his garage sale, called "Light Construction File, 1953".
It is a giant bound book of home supply catalogs from 1953. Roofing, siding, tiling and kitchens are shown here. A great reference if you have a rambler, but even better if you are a graphic designer. The typography and layout is great. Naturally, I love the big "S".
See the S on the house?

Love it when the type is literally what it is:

This one reminded me of my layout for

Brands we still know are represented, like Armstrong.

The winner of the HGTV's design star, Meg Caswell used peg board in one of her challenges.

I also really like it when the logo is a person made from their product. No company dares to do that any more, because they might introduce a new product and control man won't work for their sprinkler division. Now companies have names like Nortivia and Gigacom and a squiggle or circle is their logo. 

Gotta dash. Stay tuned for 3 more posts on this topic.

1 comment:

  1. OH MY GOODNESS, I am just dying over here. What you've shown is making my heart beat so fast! Look at all of that retro goodness! The style, the colors, the simplicity. I hope you didn't let your Dad sell those.